A flagship of one of the more prominent dairy brand (Sarda) in central India, Vachan was meant for premium consumers who were looking for a healthy organic role model in the house.
It is now a household name in central India; with branding powered by sjain ventures.
- Brand strategy
- Brand positioning
- Digital marketing
- Collateral branding
- Lackluster marketing and branding
- Misconception about quality milk products
- Dearth of premium milk and milk based product in central India; more so in Chhattisgarh
- Branding was headed by the strategic marketing and creative department
- A unique brand name to portray the essence of the experience that the company offers
- A byline to go buy depicting the services as well the user experience
- A brand strategy for an effective reach among the targeted consumers in Chhattisgarh through strategic digital marketing
- Event organization
- Paper ads etc.
- Creative designing of brand collaterals
- SEO and SMM
- Without even going out of the box, the brand is now a name to reckon within central India
- Vachan! The brand is become something of an Amul in the local market
- Parents swear by the product and it has everything to do with the brand positioning that was strategically carried out in a period of a couple of months
- The website designed for the brand has generated a unique base of customers
- Numerouno - we are kinda overwrought using the platitude repeatedly - but then that's what we have been doing so far; creating brands with an attitude.