Case Studies

Trippy

An automobile venture in Raipur approached sjain to shepherd its cab startup. The venture aspired to disrupt the already cluttered startup scene in the cab/taxi sector; sheepishly following the Ubers, the Olas and the likes.

Sjain had to come up with a unique branding for the same, delivering a Brand that not only is out of box and niche yet cater to a wider consumer base.

Project

  • Branding
  • Brand positioning
  • Digital marketing

Roadblocks

  • The cluttered cab startup scene
  • Misconceptions about premium cab services in central India
  • Branding that caters to premium as well as middle class users

Resolution

  • Branding was headed by the strategic marketing and creative department
  • A unique brand name to portray the essence of the experience that the company offers
  • A byline to go buy depicting the services as well the user experience
  • A brand strategy for an effective reach among the targeted consumers in Chhattisgarh through strategic digital marketing
  • Event organization
  • Paper ads etc.
  • Creative designing of brand collaterals
  • SEO and SMM

Result

  • The incubated brand have meteorically risen into one of the best cab startup in central India
  • Trippy the name has stuck in - with ever escalating reach of its Web site and App
  • Numero Uno Cab brand in Chhattisgarh
  • New year eve event organized was a huge success featuring renowned German dj Coco
  • The self drive cab has attracted more consumers in the corporate sector and the not so affluent ones who always wanted to get a gig of taking a day out with the BMWs, the Porsches, the Volkswagens and the likes.

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