An automobile venture in Raipur approached sjain to shepherd its cab startup. The venture aspired to disrupt the already cluttered startup scene in the cab/taxi sector; sheepishly following the Ubers, the Olas and the likes.
Sjain had to come up with a unique branding for the same, delivering a Brand that not only is out of box and niche yet cater to a wider consumer base.
- Brand positioning
- Digital marketing
- The cluttered cab startup scene
- Misconceptions about premium cab services in central India
- Branding that caters to premium as well as middle class users
- Branding was headed by the strategic marketing and creative department
- A unique brand name to portray the essence of the experience that the company offers
- A byline to go buy depicting the services as well the user experience
- A brand strategy for an effective reach among the targeted consumers in Chhattisgarh through strategic digital marketing
- Event organization
- Paper ads etc.
- Creative designing of brand collaterals
- SEO and SMM
- The incubated brand have meteorically risen into one of the best cab startup in central India
- Trippy the name has stuck in - with ever escalating reach of its Web site and App
- Numero Uno Cab brand in Chhattisgarh
- New year eve event organized was a huge success featuring renowned German dj Coco
- The self drive cab has attracted more consumers in the corporate sector and the not so affluent ones who always wanted to get a gig of taking a day out with the BMWs, the Porsches, the Volkswagens and the likes.