Sjain | IT, Media and Consulting Services in Chhattisgarh

Case Studies

Netaji

Probably the oldest and the most renowned sweet shop in the town, Netaji hotel is a landmark in Raipur.

The hotel is now looked after by its third generation heirs. They wanted it to be a landmark in the online space as well.

The challenge was to reach an audience which probably had never been to Raipur and also cater to its loyal customers. The campaign eventually caught up with the competitor hotels, bakeries, restaurants and bistros in Raipur, who in turn tuned online to get a significant proliferation in the online space. But the benchmark has already been set.

Project

  • Branding
  • Brand positioning
  • Digital marketing

Roadblocks

  • The lack of active online consumers in Raipur
  • Lackluster brand
  • Branding that caters to premium as well as middle class users

Resolution

  • Branding was headed by the strategic marketing and creative department
  • Aggressive SEO and SMM done
  • Strategy for customer retention laid out
  • Creative designing across various media done
  • Event organization
  • Paper ads etc.
  • Content strategy done
  • New menu designed
  • Facebook page revamped
  • Paper ad
  • Events organized
  • Brand campaign run in INOX

Result

  • The Facebook page garnered customers from across the city
  • The loyal customers of the hotel turned online to stay up to date with the hotel
  • Google reviews - a first for a local business in hotel industry! The reviewers are organic and rave and very heartening.
  • The hotel is more than a name now. The legacy redefined. Savories still the same.

Case Studies

  • Rajim Kumbh

    One of the lesser known pilgrimages in India. The event had been by and large...

  • BidGuru

    Bidguru is a one of a kind, novel concept in the world of online auction...

  • Rama TMT

    The name is telltale of what the venture is all about and what the nature...

Our Clients

Careers

A career is an exciting journey of an individual through learning, work and other aspects of life.

Apply Now

Blogs

How To Decide On The Perfect Mobile App To Manage Your Finances
  • November 1, 2017

If you're like most people, you check your smartphone at least 50 times a day...

Read More
Steps Guide To A Successful Mobile Application Development
  • October 25, 2017

In a galaxy of a million apps, how do you make sure that your app shines like the Pole Star?

Read More
Features to Look For in a Mobile CRM App
  • October 15, 2017

Sales work takes associates outside the office and into boardrooms, restaurants...

Read More
Sjain to Exhibit at GITEX Technology Week 2017"
  • October 2, 2017

After having its foundation laid in 2009, Sjain Ventures has evolved round the clock...

Read More
Explore Global Smart City Technologies at GITEX 2017"
  • September 30, 2017

We have been keeping you updated with one of the world's largest Tech fest GITEX...

Read More
IoT: The New Age Technology Connecting the World
  • September 20, 2017

Magic is often seen as the realm of mysticism and a violation of scientific laws...

Read More
Everything About Facebook's New "Secret Messaging"
  • August 8, 2017

All of Facebook's 900 million Messenger users can now have secret conversations...

Read More