At GITEX in 2015 Tech Crunch predicted, the value of the Middle East & Africa, AR & VR market is expected to grow from $181m in 2016 to $6bn by 2020 & these transformative technologies are being widely adopted across key industries.
Marketing is all about experiences now; to succeed it will need the two-letter technologies: AR, & VR. And to scale it will need smart phones, selfies, live-streaming and social media.
The technology is taking over the world like a storm, to keep you all ready for the 2017 Gitex event; here are all the details that you need about AR/VR.
What is Virtual Reality?
Virtual reality (VR) is an artificial, computer-generated simulation or recreation of a real life environment or situation. It immerses the user by making them feel like they are experiencing the simulated reality firsthand, primarily by stimulating their vision and hearing.
VR is typically achieved by wearing a headset like Facebook’s Oculus equipped with the technology, and is used prominently in two different ways:
- To create and enhance an imaginary reality for gaming, entertainment, and play (Such as video and computer games, or 3D movies, head mounted display).
- To enhance training for real life environments by creating a simulation of reality where people can practice beforehand (Such as flight simulators for pilots).
Virtual reality is possible through a coding language known as VRML (Virtual Reality Modeling Language) which can be used to create a series of images, and specify what types of interactions are possible for them.
What is Augmented Reality?
Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it. AR is developed into apps and used on mobile devices to blend digital components into the real world in such a way that they enhance one another, but can also be told apart easily.
AR technology is quickly coming into the mainstream. It is used to display score overlays on telecasted sports games and pop out 3D emails, photos or text messages on mobile devices. Leaders of the tech industry are also using AR to do amazing and revolutionary things with holograms and motion activated commands.
Augmented Reality vs. Virtual Reality
Augmented reality and virtual reality are inverse reflections of one in another with what each technology seeks to accomplish and deliver for the user. Virtual reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.
How are Virtual Reality and Augmented Reality Similar?
Augmented and virtual realities both leverage some of the same types of technology, and they each exist to serve the user with an enhanced or enriched experience.
Both technologies enable experiences that are becoming more commonly expected and sought after for entertainment purposes. While in the past they seemed merely a figment of a science fiction imagination, new artificial worlds come to life under the user’s control, and deeper layers of interaction with the real world are also achievable. Leading tech moguls are investing and developing new adaptations, improvements, and releasing more and more products and apps that support these technologies for the increasingly savvy users.
Additionally, both virtual and augmented realities have great potential in changing the landscape of the medical field by making things such as remote surgeries a real possibility. These technologies have already been used to treat and heal psychological conditions such as Post Traumatic Stress Disorder (PTSD).
How do Augmented and Virtual Realities Differ?
Augmented reality enhances experiences by adding virtual components such as digital images, graphics, or sensations as a new layer of interaction with the real world. Contrastingly, virtual reality creates its own reality that is completely computer generated and driven.
Virtual Reality is usually delivered to the user through a head-mounted, or hand-held controller. This equipment connects people to the virtual reality and allows them to control and navigate their actions in an environment meant to simulate the real world.
Augmented reality is being used more and more in mobile devices such as laptops, smart phones, and tablets to change how the real world and digital images, graphics intersect and interact.
How do they work together?
It is not always virtual reality vs. augmented reality– they do not always operate independently of one another, and in fact are often blended together to generate an even more immersing experience. For example, haptic feedback-which is the vibration and sensation added to interaction with graphics-is considered an augmentation. However, it is commonly used within a virtual reality setting in order to make the experience more lifelike through touch.
Virtual reality and augmented reality are great examples of experiences and interactions fueled by the desire to become immersed in a simulated land for entertainment and play, or to add a new dimension of interaction between digital devices and the real world. Alone or blended together, they are undoubtedly opening up worlds-both real and virtual alike.
We hope your AR/VR knowledge has got its clear introduction. To experience AR/VR in its best form, don’t forget to visit Sjain Venture’s booth at GITEX 2017 in Dubai at SHEIKH RASHID HALL | STAND NUMBER: SR-E20.
Stay tuned to this space for more catching news about GITEX, 2017!