YouTube has come up with ‘Save the World’ with charity donation cards

YouTube has come up with ‘Save the World’ with charity donation cards


There is no exercise better for the heart than reaching down and lifting people up.”

John Holmes

Selfless giving is a key component to strengthen your inner soul and empower your belief systems. Recognizing that you have taken action in line by offering your resources to others in need can bring a sense of inner peace and contentment.

With these thoughts, perhaps YouTube is now a donation platform. As it racks up more than a billion views every day, Google wants to turn some of that success into a force for good by making it easy to donate to charity straight from the YouTube video you’re watching. YouTube just made it a lot easier for its users in the U.S. to use their videos to drive donations to nonprofit organizations. The company announced its new donation cards this week. YouTube creators can easily add the card, which will pop-up when you click the information icon while watching a video. Google will also cover any extra fees, so 100 percent of the money you donate goes straight to the non-profit. With the new donation cards, video creators can now choose any of the over 1.8 million IRS-validated 501(c) 3 nonprofit and direct donations to them right from their videos.

The new feature is already available in over a dozen countries all over the world, but for now you can only donate to U.S. charities. That’s because Google is relying on a government-approved list of non-profits, but the company plans to expand to cover the rest of the world soon. Nonprofits could already use these cards on their own videos. Often, though, it’s videos from regular YouTube users that are far more likely to solicit donations than a slickly produced video from a nonprofit. The whole ice bucket challenge meme probably would have generated even more donations to the ALS Association if people had been able to add a donation card to their videos.

Using cards makes it easier to ask for these donations by calling more attention to the donation screen, without having to rely on wonky annotations or description box links. It’s also minimally invasive. While the window is a pop-up, you can click away to return to your video, or make a donation without ever leaving YouTube.

YouTube users could, or course, always use annotations in their videos to link to fundraising sites, but those are probably far less likely to result in actual donations than a YouTube card. Once you decide to make a donation, the nonprofits will receive 100 percent of that money. Google isn’t taking a cut from this and isn’t charging any credit card fees either.

After donating financially to a charity or non-profit organization, you may feel an inner pull to become more involved with the cause by donating your time and skill as well. By volunteering, you have the opportunity to build your social circles while reaping the physical, mental and spiritual benefits from the labor you contribute to your favorite cause.

Sjain Ventures, the empowering media house along with IT and Consulting, will make its share on the platform to push the charity up and make it a successful project with its full efforts. For queries related to SMM Marketing and SEO Management, feel free to contact Sjain Ventures Limited. We will be happy to serve you.

Leave a comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>