Sjain Ventures launched the Mental Ice cream in April 2014 which is the final and important step in the new product development process. The company pre-decided to launch the product. Pre- deciding when, how and where to launch the product truly determines the early impact on the market.
Our marketing strategy and marketing plan directed our product launch which helped to make the most of the business and product exposure opportunities. The company planned and booked the advertising as well. In the initial stage itself, the company targeted market customers to get their product information. Advertisings, online publications and other strategic marketing publications were primed depending upon the requirements.
The launch was a successful campaign, which established the brand of the Mental ice cream in Chhattisgarh in a livid way.