Internet Marketing is a cutting-edge industry that is constantly evolving. There is something new to learn every day, and what worked yesterday doesn’t work today. As an internet marketing firm, Sjain Ventures Limited can tell you that it is a full-time job staying on top of each new trend, practice, and Google update.
This fluidity is exactly why businesses need a ‘third party’ to manage all of their digital marketing strategies because you, as a business owner, already have your hands full with your business operations. Still worried about your core investment in SEO and SMM Marketing?? Get Started with Sjain Ventures, and we will deliver ‘quality biz’ on ‘quality lines’.
What Is SEO?
Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. A good SEO strategy includes a number of practices and techniques to make sure that people who are looking for the products or services that you offer, or information relevant to your industry, find your site before they find your competitor’s site.
What Is SMO?
Social media optimization is the part of search engine optimization that deals with all things social. It includes:
- Setting up and optimizing social profiles to make them as visible and relevant as possible
- Publishing fresh, interesting, shareable content
- Participating in social conversations to humanize your company and build brand recognition
- Providing a place where customers can praise or complain about your company’s service
- Responding graciously and appreciatively to customer praise
- Addressing customer complaints and resolving issues in a transparent manner and so on
Social media is where the community comes together to talk, and whether you’re participating in that dialogue or not, you are still likely a topic. Social media optimization is where you get to find out what your customers like, dislike, need, and want. You can find out how they feel about your company for virtually nothing — it’s free market research! All it costs is time. At Sjain Ventures, the team offers hour long dedication on a long term basis for optimum rankings.
How SEO and SMO Fit Together?
Google is ever striving to make sure that the companies who make it to the top of the search results page are the ones who deserve to be there. This is why companies who practice techniques like keyword-stuffing and link-spamming are quickly rooted out and penalized. Google wants to provide information to their users. If you are providing solid information and fresh content relevant to your industry, then Google thinks that you belong at the top.
Social media optimization then, is what proves to Google that your site provides valuable information to their users. The more social media users engage with you and share your content, the more authority you must have in your industry, the higher you rank. Therefore, SMO is a hugely important piece of the SEO pie!
How is it beneficial to your business bonanza?
‘Content rules the internet and it will continue doing so in the future.’
Google gets millions of search queries every minute, people look for various sorts of information online. By providing relevant information to people you can convince and convert them into your loyal customers. And to flourish your trade on global platform via SEO & SMO, Sjain helps you in a 360 degree overall profiling.