Sjain Ventures started giving digital brandings for the company. It is a well-known fact that the quality of ads creativity is the most important determinant of ad effectiveness. The digital ads proved beneficial to us as the creative quality drives more than half of the sales changes for brands analyzed, which proves to be much higher than the impact of the specific media plan. A digital creative adds the dimension of interaction to sight, sound, and motion — and greater interaction has been shown to drive brand effectiveness. The digital advertising can generally be seen to be among the most efficient means of reaching an audience. Digital advertising has proved its worth to brand marketers every day by creating new desire and demand, increasing engagement and loyalty.