Life is all about endless desires. Every individual is working really hard to fulfill their dreams. But it takes a lot of blood and sweat while you chase your dreams and sometimes a lifetime. Although everyone has a different aim and specific desires, there is one common desire that every eye holds and it’s – What if I have a Paison Ka Ped? True Guys?
Well, everyone wants a magical tree that can bear currency instead of fruits and fulfill their needs at the blink of an eye. This common desire that resides in every heart led the founding stone of India’s first ever radio reality show called – Paison Ka Ped.
This crazy yet unique show helped many people to reach their goals in no time. This year also, the event was organized by Raipur’s most happening radio junction 94.3 MY FM. The season 2 was held from May 04th to May 07th ‘2017 at Magneto – The Mall. The event was powered by Saarthak TMT, the Associate partner was Nirman – Builders & Developers and Digital Partner was Sjain Ventures, Central India’s No. 1 Digital Company.
The campaign started much before the main event and lasted for about three weeks. Paison Ka Ped attracted near about 8000 registrations. More than 1000 people in the auditions of which only 30 were shortlisted through a screening process. The final 30 participants were given a green signal only after a proper medical examination. The contestants in the event had to clear the task/challenges while holding the tree.
The activity was simple yet effective and taught passion, endurance, and hard work. One who managed to hold the tree for the longest time period was chosen as the winner of the event. Raipurians showcased huge response both as participants and audience.
The four-day event brought hundreds of people on the stage who were all set to accomplish their dreams by winning grand cash prizes. The participants had a winning attitude and they performed every crazy task with great enthusiasm. They added feathers to the event and this attitude helped them to come up as a Winner. The money tree was installed at Magneto Mall in Raipur. Mrs. Dolly Roy Sinha came out as the only woman to win the Paison Ka Ped contest. Competing with mostly male contenders, Mrs. Roy Sinha showed tremendous passion and endurance which lasted 73 hours and 33 minutes and won her a whopping prize of Rs.3 lacs and a lot of admirers.
The event was more often like challenging yourself to be a Winner.