Digital Marketing is the use of available digital channels to promote or market products and services to consumers and businesses.
Channels of Digital Marketing
Digital Marketing is facilitated by multiple channels. As an advertiser, one’s core objective is to find channels which result in maximum two way communication and a better overall ROI (Return on Investment) for the brand. Multiple online marketing available channels include –
- Affiliate marketing
- Display advertising
- Email marketing
- Search marketing
- Social Media
- Social Networking
- Game advertising
- Online PR
- Video advertising
Why Digital Marketing Is Important?
Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping, social interaction, etc., and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them rather than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
How is it beneficial for the clientele?
Many people are unaware of the need and exact scale of Digital Marketing for their merchandise. People often ask for a single reason or benefit of Digital Marketing. Sjain Ventures can give you more than ten which will improve your vision towards marketing strategies. The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your market.
- Levels the online playing field
- More cost effective than traditional marketing
- Delivers conversion
- Generates better revenues
- Facilitates interaction with targeted audiences
- Caters to mobile consumer
- Builds brand reputation
- Provides better ROI for your marketing investments
- Earns people’s trust
- Entices people to take favorable action
- Gets you ready for the internet of things
- Ensures online business survival
To ensure more and more benefits of Digital Marketing, visit us.
Proliferation of digital channels – Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
Intensifying competition – Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
Exploding data volumes – Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.
All business houses that go for online marketing face the same issues. Even after spending days and plenty of money, could not get a step ahead. But with Sjain Ventures, Challenges could not stand any further. Sjain Ventures understand the basis issues and reasons behind each one of them, hence provide adequate approach in the right direction so as to achieve best results in least time.
Keys to Success
So, what does it take to do right digital marketing? Here are the keys to success:
- Manage complex customer relationships across a variety of channels – both digital and traditional.
- Respond to and initiate dynamic customer interactions.
- Extract value from big data to make better decisions faster.
Don’t know where to start from?? Get Started with Sjain Ventures, and we will deliver quality work on time.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. In 2012 and 2013 statistics showed digital marketing remained a growing field. A successful digital marketing strategy must be dynamic and flexible, always going with the flow of new technological opportunities and changing direction with the
introduction of new challenges. This New Year, the key to your success is in adapting to the issues and taking advantage of these possibilities before it’s too late. Sjain Ventures has mastered the art of predicting trends in related field. We offer our best service for a great successful 2016. Sjain Ventures works in all streams with a 360 degree angle.