Branding – MENTAL Ice cream Manufacturers and Distributors


Brand building is the deliberate and skillful application of efforts to create a desired perception in someone else’s mind. It is important to create a name to stand out and develop a unique identity and value proposition through strategic branding.

Sjain Ventures Ltd did the branding of the leading ice cream brand in Chhattisgarh Mental. Mental is an Ice cream Manufacturer and distributor in Chhattisgarh.

The ice cream company also pioneered the production of low fat and sugar free Ice cream in Central India. To supply fresh products across all states, the Company has plants at Raipur (Chhattisgarh) with a combined production capacity of 1, 00,000 liters a day.

Sjain Ventures Ltd offered the exclusive branding for the Mental company which offers quality product. The refurbished branding and the digital marketing done by Sjain was more than successful. The brand got established and a name to reckon with in the state, for years to come.

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