From Nike’s “swoosh” symbol to Starbucks’ twin-tailed mermaid or siren, or Apple’s single bite taken out of the apple, the world’s largest companies take great care of their logos to make it extraordinary.
The logos of such firms immediately connect with the peoples to the business in question, without the need to check its name. The presence of a logo is enough to identify the company or brand name. This type of instant recognition is a pure blessing for any business. A company’s logo is its shorthand, a visual cue that tells a story of the brand’s culture, behavior, vision and values.
The Logo never defines company’s success nor does it help in attracting new customers, but it plays a vital role in imprinting an impression in consumers’ mind who are loyal to the brand. For all those who think that creating a distinctive yet purposeful logo is complicated, here is the answer of your problem. Check out this process before zeroing on your company’s logo.
1. Show your message clearly
It is imperative to create a message about the company that you want to convey through your logo before putting it into a design.
2. Do not copy
Unique & new logo concepts are always the best. Study your competitors’ logos intricately, but never copy. Avoid creating a similar logo as theirs. It will also help you in coming up with an exclusive logo that can differentiate you from others and provide you a different identity.
3. Say no to clip art
No doubt, the original is always the best and impossible to recreate; hence, always go for an original design. Say a big no to clip art that can be easily copied.
4. Reflection of the Company
Your logo should reflect the company’s image, name or feature in a few words or simply through a few letters. Try to settle for a logo bearing the letters of the name of your company along with the motto. McDonald’s logo is a good example.
5. Consult a Professional Designer
Always go for a professional designer to finalize your company’s logo. The professional designers are the one who not only understand your requirements, but they have knowledge regarding color combinations to suit your brand.
6. Always trademark it
Always apply for trademark before making it public. Your logo must stand unique and hence it is highly important to safeguard it so that the competitors do not get a chance to duplicate it.
7. Create a few variations
Ask your designer to create 3-4 designs. Check all and select the one that closely represents your company. Having few options will only help you take decision in a better way.
8. Take Feedback
Take as many feedbacks from all your close associates, family, and friends who will give you an honest reaction as it will help you to know the customers’ opinion.
Folks always remember, the logo is what the consumers or customers will carry in their memory once they are satisfied with your products or services. Hence, it is of utmost importance to design it perfectly. Before giving the positive nod to your logo, judge properly if your logo is a reflection of all that your company stands for.