Case Studies

Vachan

A flagship of one of the more prominent dairy brand (Sarda) in central India, Vachan was meant for premium consumers who were looking for a healthy organic role model in the house.

It is now a household name in central India; with branding powered by sjain ventures.

Project

  • Branding
  • Brand strategy
  • Brand positioning
  • Digital marketing
  • Collateral branding

Roadblocks

  • Lackluster marketing and branding
  • Misconception about quality milk products
  • Dearth of premium milk and milk based product in central India; more so in Chhattisgarh

Resolution

  • Branding was headed by the strategic marketing and creative department
  • A unique brand name to portray the essence of the experience that the company offers
  • A byline to go buy depicting the services as well the user experience
  • A brand strategy for an effective reach among the targeted consumers in Chhattisgarh through strategic digital marketing
  • Event organization
  • Paper ads etc.
  • Creative designing of brand collaterals
  • SEO and SMM

Result

  • Without even going out of the box, the brand is now a name to reckon within central India
  • Vachan! The brand is become something of an Amul in the local market
  • Parents swear by the product and it has everything to do with the brand positioning that was strategically carried out in a period of a couple of months
  • The website designed for the brand has generated a unique base of customers
  • Numerouno - we are kinda overwrought using the platitude repeatedly - but then that's what we have been doing so far; creating brands with an attitude.

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