Case Studies

Sun & Sun

An SSIPL venture that had been pioneer in the state in many ventures including but not strictly restricted to the jewelry and the real estate and infrastructure segment. With as many collaterals, it was a field day for sjain to come up with unique branding and IT solutions for the Sun and Sun. The infrastructure company has grown in leaps and bound ever since it had the Midas touch of sjain venture's out of box branding solution infused with innovation, excellence and expertise.

Project

  • Brand incubation
  • Brand strategy & positioning
  • Web development
  • Digital marketing
  • Collateral branding
  • Brochure design
  • Offline marketing
  • Paper Ad
  • Hoardings etc.
  • TVC
  • Event management

Roadblocks

  • Relatively lesser known brand despite being a pioneer in various ventures including jewelry
  • Jewelries in Chhattisgarh were never sold or bought online
  • Properties that the venture catered too lacked user and prospect base in the targeted online demography
  • Cluttered local market with cut throat competition

Resolution

  • The brand was overhauled
  • Business strategies disrupted and revamped
  • Events organized
  • TVCs shot with leading tele-celebrities from Mumbai
  • proliferation across the web
  • The website was built in tandem with the industry standards with the best of UI and UX keeping in mind the user base who would go for the no fuss minimalism

Result

  • There was a 40% increase in the prospect base turning into customers for S & S in the first week itself which steadily grew to more than 80% in the next quarter
  • The brand got a new voice amidst the cacophony of hoards of vendors that provided a similar service
  • The TVCs garnered more than a million views and generated substantial business for S & S
  • The renewed branding empowered the company to come up with more verticals of services and deliverables in various segments

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