Case Studies

BidGuru

Bidguru is a one of a kind, novel concept in the world of online auction that caters to reverse auction with some really cool unique features. The concept had to materialize into a brand and a very successful business model for an esteemed client of ours. What sjain delivered was beyond expectations. The branding and business strategies catapulted Bidguru to insta fame and huge success with more than a million hits during peak bidding and now thousands of subscribers across the nation.

Project

  • Brand incubation
  • Brand strategy & positioning
  • Digital marketing
  • Collateral branding
  • Web development
  • App development
  • Algorithm development for reverse bidding and auctions

Roadblocks

  • meager interest in online auctions
  • skepticism amongst the targeted demographic
  • lack of tools and a game strategy for online bidding at par with the global standards and user experience
  • lack of a user friendly bidding app in India
  • reaching out to a young demography and transforming them to subscribers

Resolution

  • with its unique brand of digital marketing, SEO and SMM was done targeting user base across the nation
  • tutorial videos and explainers made for the bidding schematics
  • superior algorithm written for a game play that is at par with the best in the world
  • proliferation across the web
  • backend crew provided for tech and customer care
  • creative designs across various collaterals for online and offline promotion of Bidguru was met with 5% increased subscriber per marketing campaign
  • users provided with an immersive web and app experience
  • one of a kind more than 1 winner scheme introduced
  • buy back option integrated in the schematics; thereby retaining users and generating more subscribers per bid

Result

  • The website garnered heavy traffic and ranks first in various search engines
  • The app got a glitch to start with owing to the volume of response but then the bug patched - lessons learnt
  • Huge fan following and user base across the nation
  • Revenue and ROI in millions for the client
  • Copy paste startups mushrooming - heck we did it better!

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