Case Studies

Absolute Fit

Being absolutely fit is of pertinence in an age where sedentary lifestyle have

Project

  • Branding
  • IT solutions
  • Logo and collateral designs
  • T shirt and accessory designs
  • Online promotions
  • SMM & SEO
  • Website development
  • Business strategies
  • Brand strategies
  • Nutrition assessment sheet
  • Offline promotions
  • Events and PR
  • Photo-shoot and Video shoot
  • Bulk SMS
  • Paper ads
  • Fitness software
  • Radio jingles

Roadblocks

  • Depleting fitness craze amongst youngsters and professionals
  • Lack of a branded chain of fitness studio in the state
  • Low turnout and disappointing to alarmingly poor response whilst strategizing brand and business positioning through lay feedbacks
  • Lack of a dedicated fitness software
  • Lack of zest in the public to step into a gym for fitness
  • Lack of a fitness app that is bespoke for every user and fitness freak

Resolution

  • The SMM and SEO of Absolute Fit was specifically targeted locally owing to the presence of the fitness studio in two major cities of the state.
  • Brand strategy catering to a user base which is fitness geek and not so fitness enthusiasts
  • Creative paper ads and hoardings and below the belt marketing to get subscribers from all backgrounds.
  • Fierce digital marketing
  • Amy Jackson invited to inaugurate the gyms -created a wave of excitement amongst the public - more buzz power to sjain!
  • Creative designs - yes we are creative!
  • Radio jingles brought significant share of fitness enthusiasts -damn! the Radio's still alive
  • Websites and a unique app produced for the fitness studio - there's no business without an app

Result

  • The most hot and happening and trending fitness studio of Chhattisgarh
  • The Amy Jackson event was a major turnout with huge revenue generation for the gym
  • The software produced eased the ERP for the client
  • App was embraced wholeheartedly by the youngsters and the young at hearts alike as it removed the hassles of a fitness guru keeping a tab of their vitals at all times - how convenient!
  • Client retained with other verticals to business with - yeah! Client satisfaction is not a figment of imagination

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