The AR & VR

The GR of the AR & VR

GR what? Ground Reality!…err…excuse the pun!

The last couple of years have seen a surge in AR & VR segment in India, (not much in MR though) but is yet to set a firm foothold owing to obvious factors affecting the nascent startup culture in the country. The problem is the “Cultural Context”. Startups rarely if at all ring any bell at the grassroots, walking in the soles of the shoeless.

We are so caught up with the buzz (words) and the happening and the latest and the hottest that oblivious of the actual need and desideratum of the needy and the underprivileged Indian, hop on a ride to – where most of the millennial startups end – dead end! crash!

The Ground realities are far away muddled in, with the liable (and the intended) beneficiaries suffering at the altar of the startup bubble burst. AR and VR could be a boon to the ailing rural and semi urban health and education sector in India, but the focus on mundane and the outta-box has left the lay Indian under the banyan tree left wanting for.

When despite the best of efforts that governmental and non governmental agencies are putting in, millions abandon school for glimmer prospects to afford a humble square meal for the family; emerging India of our dreams takes a backseat awaiting a 100% literacy. Though there are startups into genetics and biochemical engineering (well a couple of), yet there is no concrete effort to eliminate the basics – hygiene woes and neonatal problems that abound and which is a major contributor in annual terms to the mortality rate in India.

India won’t emerge healthy and educated and self aware unless there is a push; a thwart sort of; unless there`s a surge of startup which would willingly lend arm to the cause. AR & VR have some major potential to achieve that; especially in rural India. If you have the angel investor backing your project may be you should include a couple of basics in the itinerary of the project. Elemental is to connect to the roots.

Ever since its inception, Sjain has tied up with governmental projects especially in advancing resources to the underprivileged one. There are other schemes and projects that Sjain with its collaterals undertook. The wealth of wisdom and cumulative strategic consulting that we have to offer in this field is a gold mine for the AR & VR startups. Sjain lends a significant part of its mission on providing strategic solutions and consultations to startups and brands. As an aside we also incubate and empower startups. If you are an AR & VR startup and biting nails as to where to head over to and make an impact – let us know and we can help you out.

It’s a moment of joy and a pride as we head over to Hannover this march to showcase our IT MEDIA & CONSULTING prowess at world`s largest IT showcase CeBIT.

Check in here, for a range of services we cater to and to avail invites for CEBIT 2017 Hannover, at the Sjain Ventures desk at stall no. 4 hall no. D 11/10 head . See ya at CeBIT 2017.


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